A friend of a friend of mine, Feilim Mac An Iomaire approached me in 2011 with an idea. He had spent months looking for work after returning home from abroad. He was considering moving away again but decided to give looking for work in Ireland one last shot....which worked! He spent his last bit of money on a billboard which I designed. It ended up going viral and global! And within 3 weeks he had a job with Paddy Powers.